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1970 Isuzu Bellett 1300 brochure - Japanese - 4-panels 
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Joined: Thu Sep 11, 2008 9:15 am
Posts: 1991
Car(s): 1965 Wasp, 1966 Bellett, 1967 Bellett, 1969 Florian, 1973 Bellett GTR, 1976 Buick Opel by Isuzu, 1978 Gemini van
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This is a particularly interesting brochure featuring BELLETTPR10's fantastic PR10 Bellett!

The brochure is undated, however based on an educated guess, we have estimated the year at around 1970. Like BELLETTPR10's car the following applies;

- The car does not have rear quarter panel vents and therefore has no flow-through ventilation; Belletts from about 1971 onwards have the extra vents on the rear quarters (at least we think so).

- The car features the original 'long bonnet' of all pre-1971 cars. Later cars that have the rear quarter panel vents also have a shorter bonnet (with full-width cowl panel) and relocated wipers to sweep in a normal arc. The cars in this brochure have the long bonnet that extends fully to the windscreen, the small cowl panel and the smaller wipers that sweep opposite to most conventional cars a 'feature' of the Bellett since it's inception in 1963/1964.

Note the base-model deleted chrome strips and deleted over-riders.

Clearly the new model was big news with a 70ps (that's like Japanese horsepower) engine. The line you can see half-way through the numerals '7' and '0' is the edge of the top page of the brochure. The bottom half of the large '70' from panel 3 is also the bottom half of the front page numeral '70'.

Attachment:
1970 Isuzu Bellett 1300 brochure - Japanese - single sheet, 4-panels - panel 01.jpg
1970 Isuzu Bellett 1300 brochure - Japanese - single sheet, 4-panels - panel 01.jpg [ 88.77 KiB | Viewed 12335 times ]


Further evidence that the year is approximately 1970;

- The steering wheel is from the 1969+ cars, while the dashboard features fake wood despite being a base-model; previous Belletts only featured fake wood on Deluxe and GT models!

- The speedo is in KM/H. Local Aussie 1969-model sedans had a MPH speedometer but it's hard to ascertain if this gauge would have changed in Japan, Australia and other markets at the same time, if ever.

Note the delete cigarette lighter!

Attachment:
1970 Isuzu Bellett 1300 brochure - Japanese - single sheet, 4-panels - panel 02.jpg
1970 Isuzu Bellett 1300 brochure - Japanese - single sheet, 4-panels - panel 02.jpg [ 107.45 KiB | Viewed 12332 times ]


1969-model cars did away with the floor-mounted dipswitch with the Bellett getting a modern-style, indicator-stalk-mounted dipswitch; this model appears to be the same.

Earlier 2-door sedans had non-reclining seats on the base model (according to another brochure already scanned for the site), while this featured vehicle shows the seats as being the much more practical folding examples, although this featured car lacks the awesome 'Bellett'-embossed headrests of BELLETTPR10's car!

Attachment:
1970 Isuzu Bellett 1300 brochure - Japanese - single sheet, 4-panels - panel 03.jpg
1970 Isuzu Bellett 1300 brochure - Japanese - single sheet, 4-panels - panel 03.jpg [ 129.49 KiB | Viewed 12329 times ]


From the rear, the 1969-model tail lights feature, while the boot hinges are painted, unlike the 1969 model (and all Aussie-spec Belletts) which are chromed.

Attachment:
1970 Isuzu Bellett 1300 brochure - Japanese - single sheet, 4-panels - panel 04.jpg
1970 Isuzu Bellett 1300 brochure - Japanese - single sheet, 4-panels - panel 04.jpg [ 118.16 KiB | Viewed 12329 times ]


All up this is a really interesting brochure. It came out well considering I had to cobble some bits together! The overall height of the brochure exceeded my scanner by about 13mm.

I wish I could read Japanese!


Sat Oct 04, 2008 2:03 pm
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Joined: Thu Sep 25, 2008 8:35 pm
Posts: 211
Location: Florida
Car(s): 1968 Bellett 1300 2dr, 06 Scion XA ,05 Chrysler PT Cruiser GT Turbo HO
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Dave great brochure here it's cool to see examples of factory fresh Belletts and the other little neuances of these cars, it also answered some of my questions reguarding trim and colours,nice series of interiour shots also.

Thanks
Mark


Sun Jan 04, 2009 7:41 pm
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Joined: Sun Aug 16, 2009 8:23 am
Posts: 19
Car(s): 1980 117 Coupe Giugario Edition, 1993 Subaru SVX, 1997 Honda Legend, 1998 Mazda Roadster, 2001 Toyota Will VS
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The date for this brochure is shown on the last page bottom left corner. Looks like 43.7 (?) which would mean July 1968.


Sun Aug 16, 2009 10:15 am
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Joined: Thu Sep 11, 2008 9:15 am
Posts: 1991
Car(s): 1965 Wasp, 1966 Bellett, 1967 Bellett, 1969 Florian, 1973 Bellett GTR, 1976 Buick Opel by Isuzu, 1978 Gemini van
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Interesting. The 1969-model introduced the long, flat tail lights, however 2lDOHC's 1969 Deluxe has sale and registration documentation showing that it was built late in 1968. It might stand to reason that the 1300 introduced the new tail lights earlier, or it may be that they had printed the brochures using photographs of pre-production examples in readiness for the new model.

Speculation, obviously, but educated speculation!

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Mon Aug 17, 2009 1:41 pm
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Joined: Wed Sep 10, 2008 1:22 pm
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Location: Adelaide, Australia
Car(s): 1968 Isuzu Bellett Deluxe (Polynesian Blue), 1974 Datsun 240z, 1970 Datsun Fairlady SRL311, 1966 Prince Skyline
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Yep, that sounds like a good guess dave.

I've got sale papers from November 1968 and service doco from December of '68 so the car would have been produced well before that and possibly in the country for a while before sale.

Does anyone know approximately how long it would take to ship a boat load of Belletts to Australia from Japan in 1968? That would give as an idea as to when they were available for photos... not counting preproduction examples :)

Cheers,
Ross.

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1970 SRL311 Datsun Fairlady
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Wed Aug 19, 2009 12:47 pm
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Joined: Wed Apr 08, 2009 2:22 am
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Car(s): 1964 Bellett Sedan 1980 Gemini Wagon
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Check out the way the doors close so neatly along the body line!


Thu Aug 20, 2009 12:47 am
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