With all the excitement (well, mine certainly) about Waspy87's recent find of a pretty good styleside, I thought it's high time we added another Wasp brochure to the collection.
This is a Japanese-specific brochure and was one of the early ones, back with Isuzu were seriously trying to prove something with the new Bellett. This brochure shows a Showa date of 38, which is 1963... now THAT'S early!
The front cover is just awesome, showing a chromed example of the Wasp's ultra-cool dog-dish hupcap, with a convex reflection of a Wasp in the cap. Wasps, certainly those in Australia, were renowned amongst Bellett enthusiasts as only coming in Wasp blue, and until now all early-model Wasp brochures have shown only Wasp blue examples, aside from the odd sign-written item. However this is clearly some kind of beige. Typical Bellett mystery!
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1963 Isuzu Wasp brochure - Japanese - pages - 01.jpg [ 55.89 KiB | Viewed 27507 times ]
When opening to the first inside page of this brochure, the level of quality becomes evident. The brochure has large, bold pictures, some of which take up a whole page like the front does on page 2. The fantastic detail shot of the front of everybody's favourite (well, everybody on THIS site) 1-tonne is excellent and shows that the original bumper, certainly on this 1963-spec model, was colour coded. This is a fact that was probably lost to time!
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1963 Isuzu Wasp brochure - Japanese - pages - 02.jpg [ 63.22 KiB | Viewed 27503 times ]
Inside several of the pages, there is an insert page that is a bit less than half the size of the normal page. It's very wordy, and being in Japanese it's pretty useless to us! This first page has '64' at the top, and given that this was produced in October 1963, it's safe to assume it's for the 1964-model Wasp.
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1963 Isuzu Wasp brochure - Japanese - pages - 02 insert.jpg [ 52.57 KiB | Viewed 27504 times ]
Essentially, the insert page is its own, smaller page. Turning the page basically just turns over the insert page, so here is the next one:
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1963 Isuzu Wasp brochure - Japanese - pages - 03 insert.jpg [ 61.43 KiB | Viewed 27504 times ]
The next full page is a full-size view of the Wasp interior. It appears that all the Japanese Wasps were column-shift items, while all the Aussie-spec items were floor shift. Man I wish mine was column-shift as column-shift is cool! Evident here is the lack of a cigarette lighter. Certainly the Belletts had them, while my particular Wasp has a hole, however this shows there is definitely a blanking plate for the lighter, at least.
Also obvious is a chrome horn rim. My particular Wasp was fitted with a chrome item identical to a Bellett-issue horn rim when I bought it, however amongst the spare parts came a black example. Waspy87's styleside also seems to have a non-chromed, possibly black horn rim. It would stand to reason that the basic Wasp would have a non-chromed item and mine certainly shows no evidence of ever having been chromed.
However, this one is chrome! It's certainly not hard to either tick an option box or grab a brand new spare from your Isuzu dealer. Well, it certainly wasn't hard in the mid 1960s. And because this brochure is supposed to show how awesome this brand new car is, it's understandable they fitted the bling-spec horn rim!
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1963 Isuzu Wasp brochure - Japanese - pages - 03.jpg [ 66.46 KiB | Viewed 27504 times ]
Turning over to page 4 shows a full page photo of a beige Wasp, with ubiquitous happy Japanese man driving! This is a good pic for those wanting to find where their Wasp badge is supposed to go!
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1963 Isuzu Wasp brochure - Japanese - pages - 04.jpg [ 88.47 KiB | Viewed 27506 times ]
Pages 4 and 5 have another insert page; here's the first one:
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1963 Isuzu Wasp brochure - Japanese - pages - 04 insert.jpg [ 62.86 KiB | Viewed 27500 times ]
...and turning over, here is the next insert page.
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1963 Isuzu Wasp brochure - Japanese - pages - 05 insert.jpg [ 47.05 KiB | Viewed 27499 times ]
When opening the brochure, here's what the insert pages look like against the standard pages:
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1963 Isuzu Wasp brochure - Japanese - pages - 05 example.jpg [ 27.72 KiB | Viewed 27499 times ]
And here's page 5. This is a great picture, showing the Wasp with its huge tray with one tonne capacity. I wonder if there's a tonne of flowers in there. I dunno.... a tonne of flowers would certainly be lighter than a tonne of bricks.
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1963 Isuzu Wasp brochure - Japanese - pages - 05.jpg [ 94.99 KiB | Viewed 27497 times ]
Pages 6 and 7 are the centre pages of the brochure and have a great bunch of small shots across the bottom, which a mega-wide-screen shot of the Wasp at high speed in the countryside at the top.
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1963 Isuzu Wasp brochure - Japanese - pages - 06-07.jpg [ 40.02 KiB | Viewed 27495 times ]
Page 6 shows the usual happy Japanese people going about their business. Water squirters are apparently a great feature.
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1963 Isuzu Wasp brochure - Japanese - pages - 06.jpg [ 60.38 KiB | Viewed 27495 times ]
Page 7 has a diagram of the dashboard, plus it shows the great turning circle of the Wasp. They fail to mention the amount of effort required to actually turn the steering wheel!
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1963 Isuzu Wasp brochure - Japanese - pages - 07.jpg [ 70.56 KiB | Viewed 27496 times ]
Moving to page 8 and as usual there is no mention of the 1500cc motor that was standard on Aussie-delivered Wasps. Instead there is the usual 1300cc engine, along with the 1800cc Diesel.
The engine bay diagram also shows the pressed sheet rocker cover that was standard on the early 3-bearing motor. And uh, correct me if I'm wrong, but does that show two batteries!?
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1963 Isuzu Wasp brochure - Japanese - pages - 08.jpg [ 99.78 KiB | Viewed 27493 times ]
Page 8 insert:
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1963 Isuzu Wasp brochure - Japanese - pages - 08 insert.jpg [ 60.7 KiB | Viewed 27490 times ]
Page 9 insert:
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1963 Isuzu Wasp brochure - Japanese - pages - 09 insert.jpg [ 44.88 KiB | Viewed 27485 times ]
Page 9 is a glorious drawing of the Wasp chassis. I think this picture has appears in other brochures, but never as a full page drawing! Unsure how this one got an orange air filter cover; normally they're black on the Wasp and blue on the Belletts (and possible black on early Belletts; I can't remember).
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1963 Isuzu Wasp brochure - Japanese - pages - 09.jpg [ 68.33 KiB | Viewed 27484 times ]
Page 10 shows some of the features of the Wasp, including the steering box, alternator, front and rear drums, torsion-beam front end suspension and heavy-duty leaf spring rear suspension.
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1963 Isuzu Wasp brochure - Japanese - pages - 10.jpg [ 57.93 KiB | Viewed 27481 times ]
This time, the page 10's insert has information that correlates with the numbered diagrams on page 10.
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1963 Isuzu Wasp brochure - Japanese - pages - 10 insert.jpg [ 76.3 KiB | Viewed 27479 times ]
The final insert shows the standard vehicle diagrams; what Isuzu brochure would be complete without it? I think there is some poetic licence in the ride height...
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1963 Isuzu Wasp brochure - Japanese - pages - 11 insert.jpg [ 66.78 KiB | Viewed 27478 times ]
The penultimate page shows a specs table, although the choice of a yellow background is slightly bizarre given that every other Bellett or Wasp brochure has this info in black and white.
Again, info is given for the KR10 1300 and the KR10D 1800 Diesel only.
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1963 Isuzu Wasp brochure - Japanese - pages - 11.jpg [ 71.41 KiB | Viewed 27477 times ]
The back page shows the regular Isuzu copywright info and the Showa date of 38.10, which is October 1963, meaning this is one of the earliest Bellett (or Wasp) brochures I've ever seen!
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1963 Isuzu Wasp brochure - Japanese - pages - 12.jpg [ 20.09 KiB | Viewed 27475 times ]
Cheers,
Dave